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NEWS 19 June 2017

LeoVegas announced as Brentford’s new shirt sponsor

By Tom Lewis
Online operator LeoVegas has entered into a two-year partnership with Championship side Brentford FC, that will see its logo emblazoned on the team’s home and away shirts for the 2017/18 and 2018/19 seasons.

Replacing 888 Sport, LeoVegas branding will also feature on selected training wear and around Griffin Park, covering the club’s final two years at the ground before their move to the Brentford Community Stadium.

The deal enhances LeoVegas’ growing array of sporting partnerships, having become the official betting and gaming partner of Rugby Union team Leicester Tigers in January 2017.

Jon Sinclair, Head of LeoVegas in the UK and Ireland, commented: “This partnership marks an exciting growth in our sports offering, and offers the perfect platform for us to engage with more football fans – something which is important for us to do over the coming months as we focus on the evolution of our sports betting product.

"Brentford play in one of the most watched leagues in the world and have incredibly loyal fans - we're thrilled to be at the heart of the action with them."

Brentford FC Chief Executive, Mark Devlin said: “I’m delighted to welcome LeoVegas on board as a partner of the club. We are pleased to add a rapidly growing brand like LeoVegas to an already strong commercial family that includes local, national and international companies.

“We believe there are common values we share and we look forward to working closely with LeoVegas over the next two years.”
RELATED TAGS: Marketing | Sports Betting
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