Maltese licensed iGaming operator M88 has agreed a two year deal in which the brand will become the new main shirt sponsor for Premier League football club AFC Bournemouth.
The M88 logo will appear on the clubs home, away and third kits throughout the 2017/18 and 2018/19 football seasons, with M88 advertising being placed in positions of prominence around the club’s Vitality Stadium during premier league matches.
In addition, M88 will also collaborate with AFC Bournemouth on a series of fan promotions and live events that it hopes will help the club connect with football fans around the world.
In a statement announcing the deal on the clubs website, Neill Blake, chief executive of AFC Bournemouth, said: “M88 is a partner that shares our ambition and aspirations as we look to grow in a new market and enhance our presence in Asia.
“We have an exciting season ahead, and we look forward to working with M88 for many years.”
Sentiments which were echoed by the AFC Bournemouth manager, Eddie Howe, who added “It is fantastic to bring M88 on board, and we look forward to a fruitful partnership for many years to come.
“We are constantly looking at ways to take the club to new levels, both on and off the pitch, and we are delighted that M88 will be joining us as we continue our journey.”
A spokesperson at M88 commented: “We are delighted to announce our partnership with AFC Bournemouth.
“Last season the club reached new heights, with a very impressive ninth-place finish, and we look forward to another successful season both on and off the pitch.
“We are excited to engage with the passionate AFC Bournemouth fan base, and can’t wait to bring our loyal customers closer to the club.”