Marathonbet to sponsor Brighton Festival of Racing
UK sports betting company Marathonbet has signed an agreement with Brighton Racecourse and Arena Racing Company (ARC) to become main sponsor of the upcoming Brighton Festival of Racing.
The deal will see Marathonbet branding displayed prominently throughout Brighton Racecourse, sponsoring six races, with the three day event being rebranded as The Marathonbet Festival of Racing.
Marathonbet will also run a series of bettor-related competitions and offers in the lead up to the festival, which takes places between Wednesday 9 August and Friday 11 August.
In a statement announcing the deal, Viktor Hoffmann CEO of Marathonbet said: “Horseracing is one of the most-loved and frequently-watched sports in the UK, making our decision to partner with Brighton Racecourse an easy one.
“As city neighbours, we already recognise how the beautiful views and action-packed cards at Brighton make for a brilliant day at the races. Together with the racecourse team, we’re committed to championing that message further to new and wider audiences. We’ve got plenty in store for the public heading to the festival in August and can’t wait for it to get started.”
Executive Director of Brighton Racecourse, Sam Windridge, added: “We’re delighted to have Marathonbet on board for the Brighton Festival of Racing in August.
“They have made great strides in recent years with a series of high-profile sponsorship agreements in the UK and abroad. We’re now looking forward to becoming part of the trusted Marathonbet experience and building a lasting relationship for the future.”
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