Published
Sports BettingIndustry

Sky Racing World to bring South Korean racing to America

Sky

horceracegeneric2
Racing World, a distributor of horse racing content to the Americas and subsidiary of Australian operator Tabcorp, has announced a broadcasting partnership with the Korea Racing Authority.

In partnering with Korea’s sole racing authority, from 3 August 2017 Sky Racing World will distribute horse racing content from the LetsRun Park Seoul and Busan-Gyeongnam tracks to advance depositing wagering (ADW) sites throughout the Americas and Europe.

Korean racing content will be simulcast 50 weeks a year, with the South Korean racing schedule set to reach its summer climax on 9 September in the second annual G1 Keeneland Korea Cup.

David Haslett, President and CEO of Sky Racing World, said: “South Koreans wager over $7bn annually on horse racing and the quality of the country’s racing is comparable to our core Australian product.

“It therefore serves as an important addition to the international horse racing content we provide to ADWs. With the Keeneland Korean Cup, Keeneland Sprint and other major G1 races scheduled, we expect our Korean racing product to provide our wagering partners with a powerful tool for retaining existing customers and acquiring new ones.”

Seong Won Jeon, Marketing Director at the Korea Racing Authority, said: “The KRA has been operating thoroughbred horse racing in Korea for nearly 100 years. With its rich field size and easy-to-learn form, more than 1,000 races are simulcast annually in countries like Australia, Singapore and Malaysia.

“With this partnership with Sky Racing World, we hope race fans in the Americas will see and feel the excitement and the thrill that Korean racing has to offer.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...