Operator Marathonbet has expanded its marketing footprint in Russia, signing a sponsorship deal with newly-promoted Russian Premier League side Dynamo Moscow.
The three-year agreement will give Marathonbet exposure across the club’s home ground and training facilities, as well as on the back of the team’s shirts.
The operator’s branding will also feature on Dynamo Moscow’s various digital platforms.
Marathonbet Russian market representative, Ekaterina Zemskova, welcomed the deal: “Dynamo Moscow is a club with a great history – it is the first Soviet champion, the first Soviet Cup winner.
“It is a brand recognised all over the world. I am confident that together we will achieve excellent results.
“We have been partnering with sports clubs for a long time, with a portfolio now including Manchester United, Malaga and Hibernian.
“We are pleased to have such a prominent club as Dynamo joining these names. We are thankful for the perfectly organised negotiations process.”
Yevgeniy Muravyov, Dynamo Moscow’s General Director, added: “Sponsorship is an important part of the club’s make-up and we are therefore glad that our search has ended with a partnership with Marathonbet, a leader in the betting sector and one that is confident and optimistic about the future.
“We share our partner’s goals and values in fair play and great customer experiences.”