SBTech first to enter Cyprus sports betting market

pean sports betting operator SBTech has today announced the launch of Winmasters.cy, the first sportsbook platform to operate in the emerging Cypriot betting market.

It follows the signing of a partnership agreement between SBTech and Winmasters in January 2017, after a successful tender process and the roll out of jointly operated service/support arrangements in Greece and Romania.

Under the terms of the agreement, Winmasters will provide SBTech services to its Cypriot players in both Greek and English.

SBTech were among the first betting providers to enter the Portuguese, Czech Republic and Romanian betting markets and have become only the eighth sportsbook operator to be given a Class B licence by the Cyprus National Betting Authority.

In a statement announcing the launch, SBTech CEO Richard Carter paid tribute to his team of employees saying: "The successful on-schedule launch of our complete tier-1 solution for Winmasters' Cyprus operation is thanks to the hard work of all our teams and the strength of our partnership with this uniquely dynamic operator.

I'm particularly pleased that once again, SBTech is the first sports betting provider in a newly regulated market, a trend that we intend to maintain.”

Christos Protopapas, sales and operations director at Winmaster, added: “I'm delighted that our ongoing relationship with SBTech continues to bear fruit, The power and flexibility of the company’s sportsbook and back office systems, as well as the quality of its real-time reporting, is delivering solid growth for us across the board.

“The speed with which our Cyprus launch has been achieved gives me great confidence that we will attain all our goals in this exciting new market.”