Ladbrokes signs deal with Sheffield United
European sports betting giant Ladbrokes has signed a three-year deal with newly promoted EFL Championship team Sheffield United Football Club, a deal which will see the bookmaker become the club's new official stadium betting partner.
Under the terms of the deal, Ladbrokes will provide betting services at the club’s 32,000-seater Bramall Lane stadium with brand advertising appearing prominently on the club’s social media and club websites.
Additionally advertising boards will be placed around the ground and the clubs supporters will be able to access exclusive Ladbrokes offers and promotions throughout the season including ‘money can’t buy’ experiences including training ground visits, signed club merchandise and tickets.
In a statement announcing the multi-year agreement, Ladbrokes Head of PR, Jessica Bridge said: “We are very excited at Ladbrokes to be forming this dynamic partnership with Sheffield United Football Club as they embark on their mission to be promoted to the Premier League. It promises to be an exciting season ahead for the club and we would like to wish the manager, the players and all the fans the very best of luck.”
Sheffield United FC Head of Commercial Paul Reeves added: “We are very much looking forward to working with Ladbrokes and giving the supporters access to a well-known high street betting partner who will work with the club to ensure that match day betting services are delivered with the supporter experience very much at the forefront of their offer.”
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