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NEWS 10 August 2017
McGregor vs Mayweather to crack all gambling records
By Manuel Marti
The most anticipated boxing event in recent history between Floyd Mayweather and Conor McGregor is set to become the biggest ever in terms of gambling, with over £10m already wagered by the end of July. With less than a month to go, Betfair revealed that the bout is on track to become the largest in Betfair Exchange history.

The showdown, which will take place in Las Vegas on 26 August, will see undefeated Mayweather face novice boxer but veteran MMA fighter McGregor. After all the speculation, the once-retired all-time great boxer Mayweather will take on the Irish UFC’s star Mcgregor under boxing rules. It will be broadcasted turning into PPV's most hyped match in years. SkySports will show the hugely-anticipated for £19.95 in the UK and €24.95 in the Republic of Ireland.

The previous record traded on a fight stands at £8.9m when in 2015 Money Mayweather unanimously outpointed Manny Pacquiao. However, this has already been surpassed and Betfair management seems optimistic towards the upcoming event. Betfair Spokesperson, Katie Baylis said: “We expect this fight to trade well over £50m and could even get to the £100m mark, which would be one of our biggest sporting events of all time.”

As operators aim to break double-digit records, Betsafe is committed to offer record-breaking odds. Just a few weeks ahead of the event, Betsafe has announced it has signed UFC star, Conor McGregor, as an EU Ambassador.

The firm has launched this campaign offering thrilling 49/1 odds that Conor McGregor will defeat Floyd Mayweather to all new customers.

McGregor and Betsafe have also teamed up to create ‘Notorious Airways’, an exclusive private jet service to fly competition winners to the most-talked about fight in history and receive a taste of the McGregor lifestyle.

Speaking about the partnership, The Notorious Conor McGregor said: “Today I’m happy to announce that I’m partnering up with Betsafe. It is an honour for me to be an Ambassador for this great brand. Although real gamblers know the odds are stacked against them, we also know that passion overcomes the odds.”

The sponsorship with Conor McGregor will run for the next 18 months across Betsafe’s EU territories. Betsafe branding will appear on McGregor’s shorts for the upcoming Mayweather fight, and a variety of exciting activations will bring Betsafe customers closer to the UFC star over the coming months. Famous for engaging fans, Betsafe will use the sponsorship to create exclusive and innovative content, while also offering them bespoke betting offers.

On her behalf, Nicola Fitton, Managing Director at Betsafe, said: “We are delighted to announce our new partnership with Conor McGregor. Conor is one of the biggest athletes in the world today, defined by his extreme talent, work ethic and personality, which are values that we reflect every day at Betsafe. We firmly believe that passion always overcomes the odds, and there is no sports star in the world today that both inspires and embodies passion as much as Conor."
RELATED TAGS: Online | Marketing | Sports Betting
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