SportPesa launches UK casino portal

By Robert Simmons
Africa focussed sports betting company SportPesa has announced the launch of its first UK casino portal and a fully updated version of its entire website.

SportPesa’s new casino website offers access to over 200 games and promotional opportunities with a HTML5-compatible games lobby powered by Microgaming, which is accessible on Android, iOS or Windows mobile devices.

The newly updated website aims to provide a more sophisticated and seamless betting environment for its existing customers with an enhanced user display, improved navigation, functionality and aesthetics.

In a statement confirming the launch of the casino portal, SportPesa UK Marketing Manager Shaun Simmons said: "We're excited to be launching the new look SportPesa UK platform.”

“Over the past few months, we have taken customer feedback on board and worked tirelessly to deliver a product that we feel will stand tall in this market. Not only will our customers have access to a decent sportsbook, but we can now also provide our valued customers with a first-class casino offering."

This latest move is another step in SportPesa’s further expansion into the UK market, having opened its new European headquarters in Liverpool earlier this year and agreeing high profile sponsorship deals with three UK football clubs, namely Everton, Southampton and Hull City.

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