All-in Diversity Project launches to tackle diversity issues in the gaming industry

gaming industry is taking steps to tackle the issue of diversity and inclusion on a global scale with the launch this week of the All-in Diversity Project.

All-in Diversity Project has already secured considerable partner support, including companies such as Bird & Bird, Odgers Berndtson, Clarion, Betting Jobs, and Gaming Recruitment Partners; and it has now launched its website and social media campaign and is currently working to register participants for the data collection part of the initiative.

This industry-driven project, which aims to benchmark diversity, equality and inclusion, will facilitate an open and objective discussion about diversity across the entire betting and gambling landscape.

The primary objective is the establishment and publication of the All-Index - an industry standard index designed to be the definitive tool for the sector to measure the current levels of diversity and from there implement a roadmap for future change and progress.

Additionally, it will provide a year on year progress update, highlight successes, challenges and opportunities, and make best practice recommendations in areas such as corporate governance, internal policies, recruitment practices, equal pay, employment legislation, unconscious bias and marketing.

Co-Founder of the All-in Diversity Project, Kelly Kehn, said: “We established the All-in Diversity Project because we believe the industry itself has a role to play in improving how we do business. We believe the best way to push the industry forward, is to create the tool for all businesses globally to use in benchmarking their own diversity initiatives… And we can’t fix what we can’t measure first.”

Her fellow Co-Founder Christina Thakor-Rankin added: “The All-In Diversity project is not about pushing quotas or agendas. It’s about acknowledging that the expectations and aspirations of the next generation of employees and customers is very different to ours, and understanding that if this industry is to be able to attract and retain the employees and customers of the future it needs to start making changes now.”