ElectraWorks fined £350,000 by UKGC over bonus advertisements

In addition, ElectraWorks has also received a formal warning from the Commission for failing to ensure that the person responsible for marketing at the business holds a personal management licence.

The Advertising Standards Authority upheld a complaint against ElectraWorks following the appearance of an advert offering a free bonus on its bwin.com website in August 2016.

This breached Committee of Advertising Practice (CAP) codes and the Broadcast Committee of Advertising Practice (BCAP) codes, which relates to ‘free bet’, ‘bonus’ or similar offers.

Following this complaint, the Gambling Commission later discovered another advert on the Bwin website which breached the same code. This advert was later removed from the site after ElectraWorks were notified.

Six similar breaches were discovered in April 2017 on sites including: casinoking.com, casinolasvegas.com, noblecasino.com, partycasino.com, partypoker.com and scasino.com websites. A seventh breach was later found in August 2017 on the casinolasvegas.com website, also operated by ElectraWorks.

All advertisements were removed from the respective sites following notification of the breaches; however the repeated instances were sufficient for the Gambling Commission to take punitive action against ElectraWorks.

Announcing the investigations findings, Richard Watson, Commission Programme Director, said: “This fine should serve a warning to all gambling businesses that we will not hesitate to take action against those who mislead consumers with bonus offers or fail to ensure they are correctly licensed.”

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Robert Simmons

Gambling Writer

Robert Simmons served as a writer for Gambling Insider, where he was an active contributor from 2017 until 2018. Throughout his tenure, Robert executed in-depth market research and wrote over 500 news and press-release articles covering the global gambling industry under strict editorial standards and tight deadlines. He contributed editorial support to the production of five 100+ page Gambling Insider magazines, eight 25+ page Trafficology magazines, and five 25+ page special print focus editions. In addition, he produced 30 in-depth feature articles for print, secured over 30 contributions from external writers, and built long-standing professional relationships with industry stakeholders across all levels of the gambling sector.

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