2020_8_pragmatic.gif
2020_8_pragmatic.gif
2020_8_pragmatic.gif
CLOSE
× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine
GGA 2020 AffiliateCon
NEWS 15 June 2018

William Hill partners with Las Vegas Lights

By Caroline Byrne

The Las Vegas Lights soccer club has teamed up with UK bookmaker William Hill – the first US sports team to announce an official betting partner.

The deal allows William Hill to promote its Nevada mobile betting platform to United Soccer League fans, offering a pre-match menu and continuous live InPlay odds when the Lights FC take the pitch.

Las Vegas Lights fans will be able to activate their mobile sports account at William Hill syndicated sports betting properties across Nevada.  William Hill operates more than 100 sports book locations and a wagering app.

“We want to be the first team in North America to go to the top of the mountain and scream to our fans to take out their phones and bet on the game happening right in front of their eyes,” Lights owner Brett Lashbrook told LVSportsBiz.com.

US teams are “clamouring” for sponsorship deals as legal sports betting takes off in the US, William Hill’s US chief executive Joseph Asher said this week.

In May, a US Supreme Court ruling opened the door to legal sports book wagering. US sports betting is expected to expand nationwide as states gear up to regulate and tax the activity.

On Thursday, William Hill accepted New Jersey’s first legal sports wagers, officially opening its sports book at Monmouth Park Racetrack.

RELATED TAGS: Sports Betting
DISCUSS THIS ARTICLE
IN-DEPTH 18 February 2020
A decade to remember
READ MORE

PREMIUM CONNECTIONS
Digital Isle of Man
Legal and Jurisdictions
Digital Isle of Man is responsible for the thriving Digital sector in the Isle of Man, spanning the Island's international ...
BetConstruct
Systems and Software
BetConstruct is a global award-winning technology and services provider for online and land-based gaming industry. BetConstruct's innovative and proven offerings ...
Global Gaming Awards
Industry Awards
The Global Gaming Awards London recognise the most innovative companies and individuals of the gaming world. The Awards are powered ...
NSoft
Systems and Software
NSoft is an award - winning internationally recognized software solutions provider for betting industry. The company has more than 200 employees ...
ActiveWins
PR and Marketing
ActiveWin has ripped up the rulebook on the traditional agency prototype. Our model is based on performance - as you ...
BBIN
Systems and Software
The Leading iGaming Software Supplier in Asia
1xPartners
Affiliate
1xPartners is the innovative and exciting affiliate program offered by 1xBet, one of the world's leading sportsbooks and casinos. Offering ...
Newgioco Group
Systems and Software
Newgioco Group, Inc. (OTCQB:NWGI) is a premier leisure betting technology company providing regulated online and land-based gaming and sports ...
Efbet
Systems and Software
We have partnered up with deVRealm in a joint venture for the development of new gambling technology platforms. The primary ...
Zimpler
Payments
Zimpler provides a complete In and Out payment solution for online services. That means we take care of identifying the ...