SBTech makes US play with Golden Nugget deal
SBTech will be the omni-channel sports betting provider for operator Golden Nugget’s online casinos.
This partnership will see SBTech integrate its sportsbook with Golden Nugget’s i-gaming platforms in Biloxi, Mississippi, and Atlantic City, New Jersey.
SBTech CEO Richard Carter said: “I’m very pleased to confirm our latest strategic partnership with a major US operator. Golden Nugget fully shares our vision of leveraging the power of innovation to achieve sports betting success, and as the US market matures, I’m confident of the potential for further collaboration in multiple jurisdictions.”
As per the terms of the partnership, a bespoke front end has been designed specifically for Golden Nugget Casinos.
A bespoke trading strategy and non-pooled risk management solution will also be implemented.
Thomas Winter, Senior Vice President & General Manager of Online Gaming at Golden Nugget said: “Since sports betting is a critical component of our successful expansion for online betting and gaming in the US, SBTech persisted through our arduous review process.”
“In the end, we knew SBTech was the right partner for us because of its industry-leading retail and online technology, their significant and diverse regulatory experience as well as its innovative product-driven approach.”
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