Published
Industry

YouGov survey finds over one in ten bet on the World Cup

A large study showed about 12% of people surveyed placed a bet on the FIFA World Cup, with SkyBet being the most popular operator.

FifaWC

YouGov surveyed 2061 adults in Britain and found 30% of those surveyed bet with SkyBet during the tournament.

Paddy Power was the second most popular site with 24%, followed by Bet365 with 22%, Betfair with 18%, William Hill with 17% and Ladbrokes with 16%.

The research also found 14% of people took part in a World Cup sweepstake with family, friends or in the workplace.

According to the research, more than three times as many bets were placed online than via land-based operators.

The YouGov data also suggests about one sixth of these people were new gamblers who looked to take advantage of introductory offers offered to new customers; one third of the bettors opened up a new account to take advantage of these offers.

Premium+ Connections
 
 
Premium

RISK

 
Premium

Galaxsys

 
Premium

Digitain

 
Premium

Lynon

 
Premium

1xBet Partners

 
Premium

Sport Generate

 
Premium

Imagine Live

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Scientific Games

Keshav Pitani

Esportes Gaming Brasil

Ana Carolina Luna Maçães

LeoVegas

Mattias Wedar

Kalshi

Sara Slane

Follow Us

Taking stock: Counting on crypto

Gambling Insider tracks the value of the biggest cryptocurre...

In focus: MiFinity

A trusted payments partner for the iGaming industry....

Panel: LatAm and crypto lead the way

During the SBC Summit Americas in Florida, executives from N...

In focus: Spayz.io

Payments that actually work for iGaming operators…...

A welcome from your host

A message from the Founder of the Global Gaming Awards and G...

From the Lead Partner

A message from BetConstruct - Lead Partner of the Global Gam...

The year in review

The Event Manager of the Global Gaming Awards reviews the mo...

Casino Operator of the Year 2025

We present to you the 2025 Shortlist for the Casino Operator...