DraftKings has become the first sports betting operator to launch online sports betting in New Jersey, after a five-day soft launch was successful.
DraftKings is working in partnership with Resorts Hotel and Casino in Atlantic City, as one of its three skins permitted under state law, along with SBTech and Stars Group-owned BetStars.
New Jersey legalised sports betting on 11 June, and online wagering became legal a month later, but operators have been keen to ensure their products work effectively before going to market.
“I am excited to begin this new chapter in our story by officially launching what I believe to be the most innovative, mobile sports betting product in the US,” said Jason Robins, CEO and co-founder of DraftKings.
"We have put immense thought and significant resources behind the development of DraftKings Sportsbook and I’m confident that sports fans in New Jersey will enjoy using it to make the experience of watching the games even more interesting and thrilling.”
It is expected that other casino operators that have pre-existing sportsbooks will be looking into providing online sports betting, as they look to gain a share of the new expanding market in New Jersey.