Published
OnlineLand-BasedFinancialSports Betting

NFL annual revenue could increase by over $2bn

NFL revenue is estimated to increase by $2.3bn a year thanks to legal and regulated sports betting, according to a Nielsen Sports study commissioned by the American Gaming Association (AGA).

americansportsbetting

The study identifies potential American Football revenue streams that would stem from betting, such as increased advertising, sponsorship and consumption of NFL media and products.

The largest portion of revenue, the study claims, comes from consumption of the league’s products, such as media rights, sponsorship, merchandise and ticket sales.

Further revenue is detailed as $451m in the form of operator spend on advertising, an additional $92m from sponsorship and $30m in data.

Nielsen Sports surveyed over 1,000 adult sports fans and “self-identified sports bettors” across the US.

Sara Slane, AGA Senior Vice President of Public Affairs, said: "Legal, regulated sports betting will create huge new revenue opportunities for sports leagues – and the NFL could be the biggest winner of all.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...