Ladbrokes acquire Betstar

By Emma Rumney
British bookmakers Ladbrokes have completed their acquisition of Australian operators Betstar for AUD$22m (£12.4m).

Founded by 38-year-old entrepreneur Alan Eskander, Betstar generated gross win of AUD$12.9m on stakes of AUD$214m for the year ending 31 March and was one of the last privately owned Australian operators.

The deal furthers Ladbrokes' expansion into the Australian market which began with the purchase of Brisbane-based Gaming Investments for AUD$22.5m in September last year. The firm ran the website, on which AUD$400m in bets were laid annually. At the same time Ladbrokes launched a new site.

The Betstar acquisition increases Ladbrokes’ share of the AUD$13bn Australian online betting market to around 5%.

Ladbrokes MD international Damian Cope said: “The acquisition offers us a chance to improve our market share and bring the innovative product development and marketing skills displayed by to a wider audience.”

Share This Post


More News

Harry Barnick, gambling and leisure industries senior analyst at Third Bridge, believes Caesars Entertainment will benefit hugely from any data exchanges that result from its potential takeover of William Hill. Rumours of...

From humble beginnings to a major player in the gambling industry, Incredible Technologies CEO Elaine Hodgson talks to Iqbal Johal about her intriguing journey with the amusement and casino games supplier. “I...