Bede Gaming wins “landmark” lottery deal

By Jake Patel

The Ontario Lottery and Gaming Corporation (OLG) announced that it has selected Bede Gaming as its new digital platform supplier.

Supplier Bede will be hailing the deal as a milestone, as it marks the company’s entrance into both the North American and Lottery markets.

The agreement will see Bede’s Responsible Gambling (RG) technology provided to OLG, granting lottery players the ability to set fine-grained limits, self-exclude, as well as offering other supports tailored to their needs.

Announcing the news live, Bede Managing Director Alex Butcher, said the deal had “put Bede Gaming on the global stage, proving we have one of the most sought after platforms in the gaming industry."

OLG selected Bede following a long procurement process, as the operator looks to “transform” its digital offering and offer new products as well as experiences to its customers.

Greg McKenzie, OLG’s CEO, added: “We are investing in digital technology and product solutions to improve the customer experience and ensure we are responsive to changing customer expectations. The platform Bede will provide will be a central point of integration for OLG’s products and channels."

As a result of the use of the RG tools, OLG will be compliant with requirements of the local regulator, the Alcohol and Gaming Commission of Ontario.

Michael Brady, Co-Founder, Bede Gaming, said: “This is a landmark contract win for Bede and I am sure will be the start of a long and successful relationship with one of the most respected names in the worldwide lottery sector.”

The new agreement means OLG has become the third operator to select Bede this year alongside LeoVegas and Sun International.

The new platform for OLG is expected to be in place by early 2020.


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