Stars Group launches online sports betting in New Jersey

BetStars.com can be accessed on mobile devices and will allow players to place sports wagers.

The launch of the Stars Group’s online sports betting service coincides with the launch of its online poker and casino platforms, PokerStarsNJ and PokerStarsCasinoNJ.

Matt Primeaux, SVP of Strategy and Operations for the USA at The Stars Group, said: “We are excited to introduce BetStars to New Jersey sports fans.

“We have successfully launched BetStars in regulated markets across Europe and look forward to expanding and enhancing our New Jersey BetStars offering, including through leveraging the Sky Betting and Gaming acquisition following approval from the UK Competition and Markets Authority, to provide a premier product and experience to our customers in this new and developing market.”

Bets are currently being offered across a range of sports including professional and collegiate football, baseball, basketball, golf, hockey, soccer, tennis and more.

BetStars will also include “player-focused promotions” as part of its launch, such as sign-up bonuses and “odds boosts.”

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Jake Patel

Gambling Writer

Jake Patel is a journalist and content writer who began his media career as an Editorial Intern at Gambling Insider from June to September 2018. During his internship, he pitched, researched and wrote news stories for the publication’s website, contributing daily coverage on industry developments across the global gambling and iGaming sector.

Jake also produced editorial content for several of the brand’s print titles — including Gambling Insider, Tribal Focus Magazine, Trafficology and US Gaming Focus. His work involved conducting interviews with industry professionals, supporting feature creation, and assisting with editorial content commissioned for advertising partners.

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