Following Relax Gaming's launch of the Silver Bullet partner program, its new open casino platform, CEO Daniel Eskola spoke exclusively to Gambling Insider about the project.
What is the unique selling point of Silver Bullet?
There are a few main selling points of our Silver Bullet partner program, the main one with it being the absolute fastest way for a new and upcoming game studio to reach over 300 separate casino brands. A game studio can fully focus on one thing, building the best possible game. Relax Gaming’s Silver Bullet takes care of everything else; distribution (technically to operators and commercially), licensing across jurisdictions, platform maintenance, certification, partner support, monitoring and back office access. When a game is ready and certified, it will be available for all Relax Gaming’s casino partners without the need of any further paperwork as Silver Bullet content has the same pricing structure as our own content.
Are there any games studios currently signed up to Silver Bullet prior to its launch?
Yes, the first two game studios with titles to be released in Q4 are STHLMGAMING and Kalamba Games. We have a significant pipeline of new game studios signing up to the Silver Bullet program for 2019 and onward, and we’re excited to deliver top-performing and innovative content to our operators.
What is the next major step in your eyes to making sure that Silver Bullet is a success?
It will be to aggressively expand and let promising new games studios into the Silver Bullet program. Naturally, not all games studios will be able to create hit games, but over time with a solid selection process based on performance and operator uptake, the success will depend on a strong core of highly successful Silver Bullet partners. Operators will then have a strong roadmap to select games at a low price point while offering successful studios a proven vehicle by which to launch, good revenues, fewer barriers to overcome and exceptional support.
Eskola was speaking exclusively to Gambling Insider for the Malta Focus issue. Sign up here to read the full interview when it is published.