MGM GVC Interactive, the joint venture between MGM Resorts and GVC Holdings, has appointed Adam Greenblatt as CEO.
The move is subject to licensing and regulatory approvals, following the joint venture’s establishment in July.
Greenblatt previously served as Director Corporate Development & Strategy at GVC, having been in a similar role at Ladbrokes prior to its acquisition by the operator.
GVC CEO Kenny Alexander and MGM Resorts Chairman and CEO Jim Murren said in a joint statement: "We are pleased to appoint Adam as CEO of the joint venture, who will bring his in-depth knowledge and expertise in online gaming and sports betting from both sides of the Atlantic."
Greenblatt said: "With the combined brands, technology and market access of our two parent companies, I am determined to make it the most dynamic and successful player in the industry."
MGM GVC Interactive recently partnered with the United Auburn Indian Community (UAIC) in California, with a view to launching sports betting operations in the state if it is regulated.