Caesars Entertainment becomes first gaming-entertainment Company to sign deal with both NBA & NHL team

By Nathan Joyes

Harris Blitzer Sports & Entertainment (HBSE) has announced a multi-year partnership with Caesars Entertainment for its Philadelphia 76ers and New Jersey Devils franchises in the NBA and NHL respectively.

As a result, Caesars Entertainment is set to open 5,000 square-foot Caesars Club Premier Lounge at the Prudential Center.

The 5,000 square-foot restaurant and bar will be located on the main concourse for all New Jersey Devils home games, as well as being open for more than 175 live events over the course of the year.

This fantastic new partnership will allow New Jersey sports fans access to Caesars Entertainment’s new sportsbook experience, available at The Caesars Casino & Sports app inside its exclusive club, as well as two of its Atlantic City properties.

Chris Holdren, Chief Marketing Officer for Caesars Entertainment, said: “Caesars Entertainment has enjoyed a long relationship with the New Jersey community. With the introduction of the Caesars Club Sports Lounge, we’re excited to expand our relationship and deliver our world-class hospitality and entertainment in a new part of the Golden State.”

 

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