The board of the Remote Gambling Association (RGA) is set to hold talks to discuss a new advertising code.
The RGA meets up on an annual basis to discuss any changes but it is understood this meeting will be more significant due to the planned reductions in gambling ads surrounding live matches on Sky.
Bet365, Betfred, Ladbrokes, Paddy Power and William Hill are some of the major operators that are members of the RGA.
Sky announced it will only allow one gambling ad per commercial break from the start of the next Premier League season. As well as this, “in-play” ads will be banned during live broadcasts and this is another topic which will be discussed.
Sky also declared it will be developing its AdSmart Technology, which will allow customers to block gambling ads on Sky or Virgin media TV from June 2020 onwards.
It was only last week the government decided to bring forward the reforms to fixed-ddds betting terminals, as the clampdown on gambling rules and regulations continue to tighten within the UK.
GVC, owner of Ladbrokes and Coral, has already publicly declared its support towards the decision to ban gambling ads around live football, prior to the 9pm TV watershed.