Published
Sports Betting

NBA strikes first-ever Australian operator deal

The NBA has announced its first-ever sports betting partnership with an Australian operator, signing with BetEasy.

NBA5

Owned by Stars Group, BetEasy will receive the right to use NBA official data and assets in betting marketing materials, with the NBA to promote BetEasy to Australian basketball fans.

Launched in 2018 following Crown Bet’s acquisition of William Hill Australia, BetEasy is approved in 21 locations under its parent company’s license.

The NBA already has international sports betting partnerships with bookmakers in France, Mexico and Uruguay. In the US, its partners include FanDuel Group and MGM Resorts International.

BetEasy Chief Executive Matt Tripp said: "Basketball is the most popular and fastest-growing sport for Australian wagering customers."

Scott Levy, Managing Director of NBA Asia, said: "Australia has set the standard for cooperation between leagues and sports betting operators, and we are excited to leverage the local and global expertise of BetEasy to create the best possible gaming experience for our passionate NBA fans in Australia.”

Premium+ Connections
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...