Safer Online Gambling Group forms partnership with GVC

By Nathan Joyes

The Safer Online Gambling Group (SOGG) is set to partner with GVC Holdings, as part of GVC’s “Changing for the Bettor” campaign.

GVC will fund SOGG, so the company can develop digital therapy tools for those who show signs of problematic play.

The “Changing for the Bettor” campaign, which was founded by David and Adam Bradford, looks to tackle issues of gambling harm head on.

SOGG will now support GVC in the campaign’s research, education and treatment programme.

David, a former gambling addict, said: “Online gambling became a devastating addiction for me. In many cases, an addict will not know they have a problem until it’s too late.

“Psychologically, it takes you over. GVC’s commitment to funding pioneering treatment centres and exploring technologies that may stem a problem in the making is good news, and I’m pleased they have asked SOGG to work alongside them.”

Grainne Hurst, GVC’s Director of Responsible Gambling, said: “We believe it is vital to increase collaboration between operators, regulators and independent treatment providers and are very pleased to be able to partner with SOGG and support their development of digital therapy tools to treat problem gambling behaviour.”


NEWS SPONSOR

More News

The Global Lottery Monitoring System (GLMS) has reported a 41% year-on-year increase in the number of suspicious sports betting alerts generated to its members for 2020. The lottery industry sports betting integrity...




This article originally appeared in the November/December edition of Gambling Insider magazine: Modern regulation is certainly a complex topic. GVC director of regulatory affairs Martin Lycka shares his personal views with...