2020_11_betinvest.gif
2020_11_betinvest.gif
2020_11_betinvest.gif
CLOSE
× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine GGA 2020 AffiliateCon
NEWS 28 May 2019

Svenska Spel CEO: We must cooperate to change the negative attitude facing gambling

By Matthew Enderby

Transitioning out of a monopolised market, Svenska Spel has seen revenue drop 6% year-on-year for Q1 to SEK 2.05bn ($197.4m).

The move has, of course, provided challenges for the state-owned operator, which has expanded its services and faced an influx of competition. Patrik Hofbauer, Svenska Spel CEO, spoke exclusively to Gambling Insider to outline some of the difficulties faced in this process.  

He said: "The biggest change and challenge for Svenska Spel was preparing for the transition: to adjust the company to the new regulation and licensing system, still as a group, but with three separate business areas.

"After the transition, it has been a challenge to launch new products in segments where our competitors have been present for a very long time. But, business wise, it is positive we now can offer our customers products like online casino and horseracing, and also more competitive pricing, all within the business area of Sport & Casino."

While these changes represent shifts for the business, the CEO singled out another hurdle as Svenska Spel's major difficulty. It is an issue growing across gambling markets with companies striving to find the best way to handle it. 

He added: "However, the biggest challenge is not due to regulation. It is that an increasing number of people have a negative attitude to the industry. We all have to cooperate on this issue to achieve change."

Hofbauer was speaking to Gambling Insider for an in-depth look at monopoly-structured markets for the July/August edition of the magazine.

Register for free here to read the article in full when published.

RELATED TAGS: Online | Land-Based | Industry | Sports Betting | Legal & Regulatory
2020_9_relax.gif
GI FRIDAY: WEEKLY NEWSLETTER
THE GI HUDDLE PODCAST
NEW! #006 - LISTEN NOW
Gaming Industry Conferences (22:37)
#005 - LISTEN NOW
The role of gambling media (27:11)
#004 - LISTEN NOW
What is the role of a Gambling regulator? (29:09)
#003
The Future of Gambling Sponsorship in Sport (30:50)
MUST READ
IN-DEPTH 16 March 2020
Is there an ideal RTP rate?
READ MORE
PREMIUM CONNECTIONS
Systems and Software
Efbet
VIEW PROFILE
Affiliate
1xPartners
VIEW PROFILE
Systems and Software
Newgioco Group
VIEW PROFILE
Legal and Jurisdictions
Digital Isle of Man
VIEW PROFILE
PR and Marketing
ActiveWins
VIEW PROFILE
Industry Awards
Global Gaming Awards
VIEW PROFILE
Systems and Software
BetConstruct
VIEW PROFILE
Systems and Software
NSoft
VIEW PROFILE
Payments
Zimpler
VIEW PROFILE
Systems and Software
BBIN
VIEW PROFILE