1xBet becomes FC Barcelona’s new global partner

By Tim Poole

Operator 1xBet has signed a sponsorship agreement with Spanish La Liga champions FC Barcelona, lasting until 30 June 2024.

As part of the agreement, 1xBet will receive access to Barcelona’s footballers to create promotional material and marketing campaigns.

The partnership is part of Barcelona’s global expansion strategy, with 1xBet officially named global partner of the club.

Josep Pont, Barcelona board member and Head of its Commercial Area, said: "We are convinced this deal with 1xBet will help us continue to grow both on and off the field.

"This deal consolidates our global expansion strategy and we are sure it will help us connect with new sports fans all around the world."

Alex Sommers, 1xBet spokesman, said: "We are very pleased to reach an agreement with one of the best clubs in the world. We are certain 1xBet has something to offer to all FC Barcelona fans."

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