GambleAware launches second wave of Bet Regret campaign

By Owain Flanders

GambleAware is encouraging bettors to “think twice or you’ll bet regret it” in its most recent activity for its safer gambling campaign.

The Bet Regret campaign was launched earlier this year and is the largest the organisation has produced, designed to encourage bettors to think twice before betting while bored, drunk or chasing losses.

It is estimated that 2.4 million men between the ages of 16 and 34 regularly gamble on sport in the UK, 87% of which regularly watch football.

A survey conducted on behalf of GambleAware found 63% of young male sports bettors claimed there are too many betting opportunities, while around two million adults suffer some level of harm related to gambling.

The group reported the first wave of its campaign had a 61% recognition rate among its intended audience, showing greater success with those who exhibit risky behaviour.

The second phase of GambleAware’s campaign will commence this weekend and is partially funded by GVC Holdings, which donated 42 football sponsorships to the cause.

The Bet Regret logo will feature on all of the clubs’ key collateral.

Marc Etches, CEO of GambleAware, said: “The Bet Regret campaign is really starting to gain momentum and seems, at this early stage, to be resonating with our audience.”


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