Published
Sports Betting

1xBet partnership with Tottenham reportedly terminated

1xBet’s partnership with Tottenham Hotspur has been terminated amid an investigation into the operator’s global activities, as reported by The Sunday Times.

1xbetlogo

The operator has been the English Premier League team’s African betting partner since August 2018, permitting 1xBet to use images of Tottenham players for advertisement purposes across the continent until 2022.

An investigation by The Sunday Times recently brought to light several issues with 1xBet’s global activities, including the promotion of a casino that employed topless croupiers, bets on children’s sports and advertising on illegal websites.

Ben Glass, Communications Manager at the Gambling Commission, recently confirmed to Gambling Insider the regulator is investigating 1xBet and its ties to supplier FSB Technology.

The operator’s British-facing website has been taken down while the investigation takes place.

In July, 1xBet announced a series of high-profile football partnerships, including additional Premier League sides Chelsea and Liverpool.

Reportedly, the Gambling Commission has written to all three Premier League sides with 1xBet partnerships, to make clear any promotion of the operator in the UK could risk unlimited fines and up to 51 weeks’ imprisonment.

Gambling Insider has contacted Tottenham and 1xBet for comment.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Nederlandse Loterij
Relax Gaming
Hoiana Resort & Golf
Tipico
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...