1xBet partnership with Tottenham reportedly terminated

By Owain Flanders

1xBet’s partnership with Tottenham Hotspur has been terminated amid an investigation into the operator’s global activities, as reported by The Sunday Times.

The operator has been the English Premier League team’s African betting partner since August 2018, permitting 1xBet to use images of Tottenham players for advertisement purposes across the continent until 2022.

An investigation by The Sunday Times recently brought to light several issues with 1xBet’s global activities, including the promotion of a casino that employed topless croupiers, bets on children’s sports and advertising on illegal websites.

Ben Glass, Communications Manager at the Gambling Commission, recently confirmed to Gambling Insider the regulator is investigating 1xBet and its ties to supplier FSB Technology.

The operator’s British-facing website has been taken down while the investigation takes place.

In July, 1xBet announced a series of high-profile football partnerships, including additional Premier League sides Chelsea and Liverpool.

Reportedly, the Gambling Commission has written to all three Premier League sides with 1xBet partnerships, to make clear any promotion of the operator in the UK could risk unlimited fines and up to 51 weeks’ imprisonment.

Gambling Insider has contacted Tottenham and 1xBet for comment.


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