Published
OnlineCasinoPokerSports BettingIndustry

MGM and GVC launch BetMGM in New Jersey

Roar Digital, the 50/50 joint venture between MGM Resorts International and GVC Holdings, has launched the BetMGM online app in New Jersey.

MGM lion

The product incorporates GVC’s sportsbook platform into a rebranding of PlayMGM, first introduced by MGM in 2017.

BetMGM allows customers to play traditional casino and poker games as well as placing pre-match and in-play wagers on professional and collegiate sports.

Scott Butera, MGM’s President of Interactive Gaming, said: “We expect this significant upgrade to our mobile experience to complement MGM’s proven retail presence and allow us to immediately compete in New Jersey and additional states where mobile gaming is approved.”

DraftKings and FanDuel are market leaders in New Jersey, but Neale Deeley, VP Sales, Gaming at Sportradar believes Roar Digital could change the betting landscape.

He told Gambling Insider: “The early pace-setters in New Jersey have been the leading daily fantasy sports brands DraftKings and Paddy Power Betfair’s FanDuel, which have both done very well in exciting their existing databases about sports betting.

"They will be followed by other major brand names, such as the MGM/GVC combination, Roar Digital. This is yet to get into its stride but will doubtless be very strong as and when it gets up and running."

Based in New Jersey, Roar Digital was established in July 2018. The venture has access to MGM’s US land-based and online sports betting, major tournament poker and online gaming businesses.   

Premium+ Connections
Premium

Imagine Live

 
Premium

RISK

 
Premium

Galaxsys

 
Premium

PIN-UP Partners

 
Premium

Lynon

 
Premium

Digitain

 
 
Premium

GammaStack

 
Premium

1xBet Partners

 
Premium

Sport Generate

 
Premium

Revsharks

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...