Published
Land-BasedCasinoFinancialIndustry

Bernstein Research: VIP players drive 70% of Macau gaming market

A group consisting of between 300,000 and 400,000 individual VIP and premium players contributes 70% of Macau’s gross gaming revenue, according to Bernstein Research.

macau2

Bernstein highlighted the importance of Macau’s VIP customer segments in a project titled The rise of Chinese gaming: A brief history and glimpse into the future of Macau.  

Based on Bernstein’s calculations, VIPs provided around MOP212bn ($26.3bn) of Macau’s gross gaming revenue for 2018, despite representing just 1% of its 35.8 million visitors in the year.     

The findings show premium consumers remain critical for long-term growth in the island’s casinos, as wealthier customers spend more and play more often.

The research, led by analysts Vitaly Umansky and Eunice Lee, said this demographic is currently increasing in size and frequency of visits, with VIPs each averaging four trips to Macau in 2018.

The biggest growth opportunities are likely to be focused in a relatively tight geographic area; Guangdong is expected to remain the key province, with growth anticipated in Shandong, Jiangsu, Zhejiang, Shanghai, Hunan and Henan.


Asia News Sponsor
Premium+ Connections
Premium

1xBet Partners

 
Premium

Digitain

 
 
Premium

GammaStack

 
Premium

RISK

 
Premium

Galaxsys

 
Premium

Revsharks

 
Premium

PIN-UP Partners

 
Premium

Sport Generate

 
Premium

Imagine Live

 
Premium

Lynon

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...