× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine
GGA 2020 AffiliateCon
NEWS 7 October 2019

William Hill: "Enable result was very much needed"

By Nathan Joyes

John Gosden's superstar Enable was unable to land a record-breaking third Qatar Prix De L'Arc at Longchamp on Sunday, losing out to Andre Fabre's Waldgeist.

The five-year-old went off at 8-13 to make it a hat-trick of victories in the Arc, but a disappointing performance saw the filly fade away in the final furlong to finish second.

Waldgeist swooped past with ease to land the €3,150,000 ($3,456,340) prize at odds of 16-1.

Enable wasn't the only disappointment at Longchamp, as odds-on favourite Battaash finished 14th out of 16 in the Longines, failing to cope with the soft ground and rounding off a frustrating day for favourite backers.

Media Relations at William Hill, Rupert Adams, said the operator breathed a sigh of relief after suffering a tough weekend.

He told Gambling Insider: "Clearly the Enable result was a thing for the industry and was very much needed after a terrible Saturday at Ascot when five favorites won in a row.

"That said, Enable was 8-13 and therefore a very short price, so it was the doubles and trebles with Battaash and Mehdaayih we were worried about. However, all three lost."

Sky Bet Head of Sports PR Michael Shinners also told Gambling Insider: "Despite UK runners featuring prominently in the betting across Sunday’s Longchamp card, the day predictably hinged solely around Enable in the feature.

"The lure of four places in an attractive ach Way race couldn’t persuade the majority of our customers to desert the star mare and we saw in excess of 75% of bets placed on the favourite, inclusive of out Price Boost market. Needless to say her defeat was an excellent result in our books."

RELATED TAGS: Sports Betting | Industry
IN-DEPTH 18 February 2020
A decade to remember

Systems and Software
We have partnered up with deVRealm in a joint venture for the development of new gambling technology platforms. The primary ...
PR and Marketing
ActiveWin has ripped up the rulebook on the traditional agency prototype. Our model is based on performance - as you ...
Systems and Software
The Leading iGaming Software Supplier in Asia
1xPartners is the innovative and exciting affiliate program offered by 1xBet, one of the world's leading sportsbooks and casinos. Offering ...
Newgioco Group
Systems and Software
Newgioco Group, Inc. (OTCQB:NWGI) is a premier leisure betting technology company providing regulated online and land-based gaming and sports ...
Zimpler provides a complete In and Out payment solution for online services. That means we take care of identifying the ...
Digital Isle of Man
Legal and Jurisdictions
Digital Isle of Man is responsible for the thriving Digital sector in the Isle of Man, spanning the Island's international ...
Systems and Software
BetConstruct is a global award-winning technology and services provider for online and land-based gaming industry. BetConstruct's innovative and proven offerings ...
Global Gaming Awards
Industry Awards
The Global Gaming Awards London recognise the most innovative companies and individuals of the gaming world. The Awards are powered ...
Systems and Software
NSoft is an award - winning internationally recognized software solutions provider for betting industry. The company has more than 200 employees ...