Published
OnlineSports BettingIndustry

Kindred donates handball exposure rights to mental health charity

Kindred Group has agreed to donate its exposure rights during the European Handball Championships (EHC) towards the European Network of Active Living for Mental Health (ENALMH).

kindredgroupapp

Kindred has entered into a partnership with the not-for-profit organisation, which is working to promote active living as a fundamental parameter for a holistic approach to mental health.

The operator’s donation will give the charity exposure rights during all EHF games played in Norway, valid for both the men’s and women’s championship in 2020.

Timo Mastelinck, Global Head of Sponsorships at Kindred, said: “Donating our exposure rights during the EHC games played in Norway to ENALMH follows our efforts to raise awareness of mental health across Europe.

“If we can contribute to raise awareness of how to prevent mental health problems by this donation, then it is a win-win situation. We are proud to support ENALMH in its important work.”

Last week, Kindred launched a new campaign through its 32Red brand, aiming to promote healthier gambling behaviour and spread awareness of GambleAware.

The ‘Stay in Control’ campaign will feature a series of YouTube videos, the first of which includes Derby County football player/coach Wayne Rooney.

Premium+ Connections
Premium

Lynon

 
Premium

PIN-UP Partners

 
Premium

RISK

 
 
Premium

GammaStack

 
Premium

Galaxsys

 
Premium

Digitain

 
Premium

Sport Generate

 
Premium

Imagine Live

 
Premium

Revsharks

 
Premium

1xBet Partners

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...