Published
OnlineSports BettingIndustry

Unibet extends PSG partnership

Unibet has extended its sports betting partnership with French football club Paris Saint-Germain (PSG) to the end of the 2022/2023 season.

psg

The Kindred-owned operator became the official betting partner of PSG in 2018 after signing a two-year deal with the Ligue 1 team.

According to French newspaper L’Equipe, Unibet expected to pay $3.5m over the two-year partnership.

Through the extended agreement, Unibet and PSG will continue to conduct campaigns together, including poster campaigns in France, TV advertising, and initiatives promoted by the club’s social media channels.

Speaking of the deal’s extension, Kindred France General Manager Mathieu Drida, said: “We are delighted to broaden our partnership with PSG and take it to an even wider audience across the world.

“Since the start of last season, we have engaged in major communication campaigns that have proved very successful with football fans.

“We firmly believe that by extending our agreement with PSG we can strengthen our position in France and promote the Unibet brand in Europe and beyond.”

Unibet has similar sports betting partnerships with multiple sports teams, including Belgian football team Club Brugge and US hockey team New Jersey Devils.

Premium+ Connections
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium Connections
Consultancy
Executive Profiles
Crown Melbourne
Resorts World Las Vegas
Crown Melbourne
Global Gaming Women
Svenska Spel
Follow Us

Facing facts: FY revenue figures reflect a turbulent '24

Who soared high and who fell behind in 2024? Gambling Inside...

Taking stock: Moving through to Q2

Gambling Insider tracks online casino operator and supplier...

Preview: This year's Global Gaming Awards Asia-Pacific and Americas

It’s that time of year once again, as the Global Gaming Aw...

Costa Rica: Effective regulation is the industry's path forward

Gambling Insider Senior Staff Writer Beth Turner spoke with...

Preview: Global Gaming Awards Asia-Pacific 2025

The Global Gaming Awards Asia-Pacific’s highly anticipated...

Preview: SiGMA Manila 2025

The return of the Philippines’ annual summer gaming summit...

Company profile: Gameplay Interactive

A multi-currency & multilingual white-label and turnkey solu...

Company profile: Lynon

Expertise & commercial flexibilities: In the ever-changing l...