Blueprint deal sees NetEnt venture into UK machines

By Aidan Williams

Supplier NetEnt has entered an agreement with Blueprint Gaming that will see its games launched on land-based platforms in the UK.

Blueprint, as a result of the deal, will launch the NetEnt portfolio of slots across its network of retail gaming machines in arcades, bingo halls, licensed betting offices and pubs across the UK.

The agreement is a long-term deal and the first games will be launched in the first half of 2020, but given the online focus of NetEnt this agreement represents a significant step into a different, more retail-based direction for the company.

"This is a landmark deal for the NetEnt Group in our quest to build brand awareness and new revenue streams from new product verticals,” said Andy Whitworth, Chief Strategy Officer at NetEnt.

"Blueprint are the market leader in the UK and we are delighted to expand our reach with them."

It has been a busy few months for NetEnt, following its acquisition of Red Tiger Gaming back in September.

The company also saw a soft launch of its NetEnt Connect content aggregation platform back in December, which has since seen new operators added earlier this month.

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