Published
MarketingSports BettingIndustry

Spotlight Sports Group to launch new racing show with Betfair

Spotlight Sports Group, the recent rebrand of Racing Post Group, has formed a new partnership with Betfair Exchange.

spotlight

Through the deal, the two companies will launch ‘Racing Post Live’ – a new show covering horseracing festivals throughout the year.

Covering more than 42 live racing events, the show will feature racing experts from Spotlight Sports Group and Betfair Exchange, offering tips, insight and reaction to horseracing.

Gethin Evans, Spotlight Sports Group Digital Marketing Director, said: “We are very excited to work on this innovative video proposition in partnership with the marketing at Betfair.

“It’s a fantastic opportunity for us as digital publishers, for Betfair as a real-time exchange education platform and for the sport of horseracing to get a true digital share of voice across our group, including the Racing Post and MyRacing channels.

“We have a great mix of in-house talent and external guests to provide live insight at major racedays and have some fun at the same time.”

In January, the Racing Post Group announced it was rebranding as Spotlight Sports Group in a bid to encapsulate the diversity of brands under the Racing Post Group umbrella.

Gambling Insider spoke with Spotlight Sports Group at the time to get its insight into the decision.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...