Published
Sports Betting

Better Collective and GiG adamant coronavirus won't affect business

Better Collective’s business and financial targets remain unaffected, despite the coronavirus outbreak causing all major sport to be suspended.

bettercollective

The affiliate said business has been performing strongly up until mid-March and financial targets for 2020 won’t be affected. However, it did admit sports betting activity will take a blow as all major sporting events come to a halt; but esports and casino business remains the same.

February revenue increased 27% year-on-year to €6.9m ($7.6m). The affiliate expects the postponement of UEFA Euro 2020 until 2021 will mean between €2-4m of revenue will be postponed until next year.

On the assumption all major sports events are back and completed by the end of 2020, revenue excluding that of the Euros could be reduced by a further €4-6m. But because costs will be lower than budgeted for the full year, this will offset reduced revenue.

Better Collective CEO Jesper Søgaard said: "Though visibility is currently limited, we stay optimistic that normal sports betting activity levels will be restored."

Gaming Innovation Group (GiG) has also stated casino operations and daily net gaming revenue (NGR) will be unaffected despite the outbreak.

The supplier said NGR for March is in line with January and February, for both B2B and B2C platforms. This is due to the fact sports betting has accounted for just 6% of total revenue for 2020 so far, the same as last year

Media spend moving from sports to casino will reduce the impact on operations, it adds.

CEO Richard Brown said: "In these times of turmoil, GiG has so far proven our technology is robust, staff agile and that there is an increased demand for our services across of different verticals."

Premium+ Connections
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Isle of Man Gambling Supervision Commission
Gaming Inspection and Coordination Bureau (DICJ)
Bragg Gaming
Crown Melbourne
Resorts World Las Vegas
Follow Us

Facing facts: FY revenue figures reflect a turbulent '24

Who soared high and who fell behind in 2024? Gambling Inside...

Taking stock: Moving through to Q2

Gambling Insider tracks online casino operator and supplier...

Preview: This year's Global Gaming Awards Asia-Pacific and Americas

It’s that time of year once again, as the Global Gaming Aw...

Costa Rica: Effective regulation is the industry's path forward

Gambling Insider Senior Staff Writer Beth Turner spoke with...

Preview: Global Gaming Awards Asia-Pacific 2025

The Global Gaming Awards Asia-Pacific’s highly anticipated...

Preview: SiGMA Manila 2025

The return of the Philippines’ annual summer gaming summit...

Company profile: Gameplay Interactive

A multi-currency & multilingual white-label and turnkey solu...

Company profile: Lynon

Expertise & commercial flexibilities: In the ever-changing l...