Aspire Global has announced it is taking measures to reduce the risk the coronavirus outbreak poses to its staff and the continuity of its business.
The supplier reports that through banning travel and allowing staff to work from home, it has been able to continue a high-service level to B2B and B2C customers.
Aspire’s operations are focused mainly on casino, with sports betting representing approximately 5% of its total revenue for Q4 2019.
Up to Tuesday evening, the supplier reported daily trading in March 2020 has been higher than in January and February, with casino operations not impacted by the outbreak.
The report suggests that, due to the supplier’s small reliance on sports betting, it does not expect the cancellation of sporting events to have an impact on revenue.
However, in light of sporting cancellations, Aspire is re-allocating resources towards the promotion of its casino segment.
The interest in virtual sports has “significantly increased.”
Tsachi Maimon, CEO of Aspire Global, said: “Aspire Global has been profitable since its foundation in 2005. That, in combination with our strong cash position and ability to generate cash, we are confident about the continued execution of our growth strategy.”