Wayne Rooney spearheads latest 32Red responsible gambling campaign

By Iqbal Johal

Kindred Group-owned UK operator 32Red has launched a new responsible gambling video spearheaded by former England footballer Wayne Rooney.

Boxer Carl Frampton and jockey Paddy Brennan join Rooney in the minute-long video, which is the latest in 32Red’s ‘Know your Limits’ campaign, which Rooney has featured in before.

The video sees the England record goalscorer look directly into the camera, asking the audience if they gamble responsibly, and also encourage gamblers to set limits on their play.

The trio advise the audience to take a break if their gambling isn’t fun anymore, to stay in control of their gambling and not chase losses.

On the launch, 32Red UK General Manager Neil Banbury said: “For many people, football and sport is their main passion point. That gives us an opportunity to connect with that audience and promote responsible gambling messaging in a unique and effective way.

“We are clear that responsible, licensed gambling companies like ours have a role to play in tackling problem gambling.

"At a time when concerns have been raised by some in light of the coronavirus pandemic, this campaign is a timely intervention in line with the wider commitments by the Betting and Gaming Council to ensure messaging is responsible.”

32Red is the main shirt sponsor of Rooney’s current club, Derby County, with his January move causing controversy when it was announced last summer he would wear the number 32, as part of the club’s partnership with the operator.


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