BetConstruct exec: Online casino offering can attract thousands of players

By Owain Flanders

Edgar Mkrtchyan, Chief Product Officer of BetConstruct, believes moving a land-based casino offering online will help operators grow their customer base.

Speaking with Gambling Insider for the May/June edition of its magazine, Mkrtchyan explained why the current coronavirus crisis demonstrates the necessity for an online offering.

He said: "Recent events have shown us the world can change in a matter of days and we need to be ready and flexible enough to switch our business guidelines.

"Running an online gaming business holds no threat to an existing land venue. On the contrary, it gives the owner an opportunity to promote their business to the wider masses, target wider player profiles and reach the people who don’t have the opportunity to visit the physical casino."

Mkrtchyan argues that in setting up an online offering, land-based operators can attract "thousands of players" and "maximise revenue" – something particularly vital with many land-based casinos temporarily closed.

He said: "The trajectory of the outbreak continues with no guess on how long it will take, so the only way for land-based casinos to continue their business and keep the profit up is to move their operation online by either opening an online casino or using a dedicated studio solution, or both.

"It is really very simple and quick."

The full roundtable feature will appear in the May/June edition of Gambling Insider magazine. Click here to read when available.


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