ASA bans Coral ad for “Have another go” line

The advertisement, which appeared on Coral’s Twitter page, featured the text “We’re as passionate about the bet as you are,” and informed customers that they could get their stake back as a free bet if their horse failed to finish in a race.

The Tweet also featured a video with a jockey about to fall off his horse and a spectator looking disappointed until looking at his phone and smiling.

The video was captioned “Have another go.”

In response to the complaint, GVC-owned Coral stated it “did not believe the ad encouraged repeated or socially irresponsible gambling.”

However, the ASA found the ad to be in breach of the CAP Code which states that gambling ads must not encourage gambling behaviour that is socially irresponsible.

The regulator acknowledged the “Fail to Finish” promotion did not oblige customers to take up the offer; however, it believes the line “Have another go” portrays the choice to gamble as a trivial decision and could encourage gamblers to repeatedly take up the offer.

The ASA decided the ad must not appear in its current form.

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Owain Flanders

Journalist

Owain Flanders is a journalist who spent over a year with Gambling Insider, first joining as an Editorial Intern in August 2019 before progressing to Staff Writer from November 2019 to December 2020. During his tenure, he covered a wide range of developments across the global gambling and iGaming sectors, producing original news stories, in-depth features and analytical pieces for the Gambling Insider website and its bi-monthly magazine.

Owain interviewed CEOs, analysts and senior marketing executives on emerging trends, regulatory issues and commercial strategy, bringing authoritative insight to a professional B2B audience.

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