Caesars and SG extend digital sports partnership

By Hayley Grammer

Caesars Entertainment and gaming tech firm Scientific Games (SG) have extended their digital sports betting partnership to further US jurisdictions ahead of the country’s relaunch of major league sports seasons.

In addition to increasing the duration of their operating agreement, the deal will also see the existing sport betting partnership expanded, with the two companies bringing digital sports betting and igaming to players in Pennsylvania.

“We’re delighted with our partnership with Caesars Entertainment,” said SG group digital CEO, Jordan Levin. “We’re working side by side, supporting their excellent teams and playing an important role in delivering digital casino and sports betting products to their players across multiple states.”

Following Caesars’ January 2019 launch of The Book at Harrah’s Philadelphia, the gaming operator has now gone live with its new online offering powered by SG’s OpenSports and OpenGaming product suites. More recently, the companies also launched the digital sports offering in Indiana, following multiple Caesars retail site launches in Q3 and Q4 of 2019.

“We are pleased to extend our collaboration with SG and thrilled to see our players experience the benefits of our continued partnership,” said Christian Stuart, Caesars EVP of gaming and interactive entertainment.


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