The three-season agreement, brokered with the La Ligue de Football Professionnel (LFP) and set to run until the end of the 2022-23 campaign, will commence during Ligue 1 and Ligue 2 in September, with a start date yet to be confirmed.
The deal sees Betclic join French football’s roster of marquee sponsors, which includes UBER Eats as headline sponsor of Ligue 1 and BKT tyres as lead sponsor of Ligue 2.
“We are very pleased to welcome Betclic as a partner of Ligue 1 Uber Eats and Ligue 2 BKT,” said LFP director-general Didier Quillot. “The arrival of this new partnership demonstrates the attractiveness of our two competitions. Alongside Betclic, a modern and strong company for young people, we find the best partner to support us in our recruitment and digital engagement challenges.”
Betclic plans to promote the partnership by running a series of activities across online and social media platforms as well as at matches, with Betclic CEO Nicolas Béraud emphasising the importance of the partnership at a critical time in French football as it prepares to restart its professional leagues following the COVID-19 lockdown.
“The offer that we are going to deploy as part of this partnership will allow all French football fans to live their passion even more intensely,” Béraud said.
Last April, the LFP was forced to cancel all 2019/2020 football leagues and competitions on direct orders of the French government, which deemed that France would hold no major sporting and entertainment events until September.
