Video exclusive: Spotlight Sports Group's Harry von Behr on US affiliate markets

By Tim Poole

Continuing our affiliate theme in the latest GI Huddle interview, Gambling Insider sat down for an in-depth Q&A with Harry von Behr, strategy and business development director at Spotlight Sports Group.

Focusing specifically on affiliate operations in the US, the exec talks us through the differences in content between US and European markets.

Von Behr also discusses Spotlight Sports Group's plans in the US (formerly Racing Post Group) as well as how other affiliates and operators may be approaching the different state markets within the nation.

Click play on the video below to watch what the director had to say, while you can find the rest of our GI Huddle interviews here.


NEWS SPONSOR

More News

The Gaming Inspection and Coordination Bureau (DICJ) announced Macao’s gross gaming revenue (GGR) for July fell by 95% year-on-year, down to MOP1.34bn ($168m).




As brands compete with each other to stay on top, brand awareness becomes a key selection factor for gambling brands. The audience tends to choose something they know. But more importantly,...