The deal will start with a few titles being integrated into the BetRivers platform, with the expectation that the portfolio and number of states will expand in the future.
Earlier today, MGM Resorts announced that it would be launching the BetMGM brand into the UK market, including parts of its newly acquired brand LeoVegas.
Some experts have expressed concerns about the objectivity of the research because of this arrangement, which will enable live trials and interventions to alter gambling behaviours.