Slot Factory, the B2B division of game developer InTouch games, will see a number of its original games made available across William Hill sites. Big Box Bonus will be the first title launched, with many others to follow throughout 2022.
Intouch Games was last week purchased by supplier Skywind Group.
Director of Gaming Content at William Hill, Craig Staples, said: “We are delighted to add Slot Factory to our list of partners. The dedication their team puts into creating their games in-house, combined with their strength in the UK market makes them a credible partner.”
Slot Factory trials titles on its own B2C sites prior to distribution among operators. This allows the company to evaluate the success of particular games before hitting the market.
Charles Mott, Head of Commercial at Slot Factory, said: “It’s an incredible opportunity for us to continue growing our presence. William Hill is focused on delivering the best gaming experience for its players and we are well positioned to contribute to this player offering.”
The move comes as Slot Factory made recent efforts to grow its brand and client base by signing deals with gaming operators, including a distribution agreement made in March 2022 with NetBet.