Evoplay has appointed a new CBDO through the internal promotion of Ihor Zarechnyi as part of plans to expand its global footprint.

Zarechnyi recently held the position of Head of Sales at Evoplay for two years and brings nearly a decade of sales experience to the role.

In this new position, Zarechnyi will lead the implementation of the company’s growth plans amid efforts to increase its standing in the market.

Zarechnyi will also oversee the development of Evoplay’s new products as new content is produced over the course of this year. 

Zarechnyi commented on his new position: “Having witnessed Evoplay’s development over the past two years, I am honoured to be taking the reins of the company’s growth strategy at a pivotal time of expansion.

“Following a year of unprecedented success, we are keen to continue our upward trajectory by delivering fresh gaming experiences to more players than ever before, so watch this space!”

CEO at Evoplay Ivan Kravchuk also shared his thoughts: “Ihor’s comprehensive industry knowledge and commitment to our boundary-pushing philosophy makes him the ideal candidate to propel the company to new heights.

“I believe that collaboratively we will be able to accelerate Evoplay in its mission to become an industry-leading games provider and contribute to redefining the future of the iGaming industry.”

Last year, Evoplay expanded across Europe, entering new markets and strengthening its foothold in others. In August 2023 Evoplay entered the Portuguese market through a partnership with Solverde.pt.

Towards the end of last year Evoplay expanded its presence in the Italian market through a partnership with BetFlag as well as broadening its reach in Bulgaria by entering a deal with 8888.bg.