Enteractive has announced a collaboration with Stake.com. The partnership is geared towards improving Stake.com's existing Customer Relationship Management (CRM) services with tailored reactivation campaigns. 

Stake.com has enlisted Enteractive to focus on reactivating lapsed audience segments. Enteractive is renowned for its one-to-one approach, aiming to optimise revenue from dormant segments within Stake.com's player base.

Jarrod Febbraio, Stake.com Director of Commercial, said: “Enteractive is recognised across the industry for its specialised approach in re-engaging distinct player segments for sports betting and iGaming brands. Their one-to-one approach is particularly effective in transforming non-funded accounts and reactivating dormant player accounts.

"We’re excited to see this collaboration maximise the Lifetime Player Value (LPV) for these segments, optimising our active players and ultimately increasing bottom line revenues.” 

Kelly Briffa, Enteractive B2B Sales Executive, added: "Our commitment to real one-to-one conversations with players will help Stake.com access those hard-to-reach audience segments to achieve the desired results in player conversions." 

Enteractive, with 15 years of experience in player conversion and reactivation, interacted with over 8.1 million players in the past year, generating revenue for global operators including BVGroup this month.

The company's (Re)Activation Cloud technology platform facilitates the integration of player databases, with native-speaking sales agents engaging players in personalised outreach.

This collaboration follows Stake.com's recent partnership with the International Tennis Federation (ITF) as the official betting partner for the Davis Cup and Billie Jean King Cup.