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Enteractive to collaborate with BVGroup for player engagement strategies

Enteractive's personalised conversion and reactivation services are set to add to BVGroup's existing Customer Relationship Management (CRM) activities.

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Enteractive has entered into a collaboration with BVGroup. The partnership aims to implement targeted campaigns across BVGroup's portfolio of brands and global markets, focusing on converting registered non-funded accounts and reactivating specific segments of dormant player databases.

The collaboration aims to be a driver of incremental revenue from untapped segments within the player base. 

Brent Almeida, BVGroup CCO, said: "Enteractive stands out as the perfect collaborator for engaging player segments that benefit from such a tailored approach, whether that involves converting non-funded registrations or reviving inactive players.

"The focus will be on specific audience groups that are likely to react more positively to direct and personal interaction, all with the aim of increasing the overall efficiency of our marketing activities across our diverse portfolio of brands and geographic territories.! 

Andrew Foster, Enteractive CBO, added: "BVGroup adopts a comprehensive view of their business, so we’re excited to be providing our services for a like-minded iGaming company that values tapping into all potential player revenue channels. Leveraging the power of its brand portfolio, including its iconic flagship brand, BetVictor, we firmly believe that Enteractive will enhance BVGroup’s roster of active and depositing players."

The collaboration comes after BVGroup's corporate rebranding from BetVictor. BVGroup aims to maintain a focus on supplying technological solutions and establishing partnerships with gambling enterprises.

Enteractive, known for collaborations with Spinwise, Coolbet and BetCity, brings a track record of delivering reactivation activities and personalised retention services.

Enteractive was victorious at the Global Gaming Awards London 2023, winning Service Provider of the Year.


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