Stake.com has been named by the UFC as an official sponsor partner in Asia. 

Through this deal, the UFC and Stake will collaborate to provide exclusive promotions, VIP experiences and to produce exclusive social and digital content featuring UFC athletes, including Israel Adesanya who became Stake’s first-ever brand ambassador. The main aim of all of this is to improve the UFC’s betting experience at Stake. 

UFC VP of Global Partnerships, Nick Smith, said: "We're thrilled to partner with an exciting and emerging brand like Stake to offer exclusive digital and social content to our fans, as well as an innovative gaming experience. 

"UFC prides itself on being innovators, and Stake is a unique way for fans to experience the action and excitement of UFC." 

A spokesperson from Stake added: "All of us at Stake are massive UFC enthusiasts. We are excited to collaborate with such a dominant brand to deliver a one-of-a-kind betting experience and accelerate our global expansion." 

2024 has already been a key year for Stake when it comes to deals within sport. In January, Alfa Romeo relaunched as Stake F1 Team, with Stake partnering with Sauber for an F1 Title Partnership. However, the Stake name will not be used every race after an investigation of Stake followed in Switzerland.

Also, in February, Stake partnered with the International Tennis Federation (ITF) to become the new official betting partner of the Davis Cup and Billie Jean King Cup. 

In other news related to UFC, Spribe recently secured a partnership with UFC Champion Alex Pereira, to promote its leading crash game, Aviator.